Profile
Creative leader and copywriter expert in creating impactful, strategy-driven marketing and communications. Exceptional at working with internal and external stakeholders, refining messaging, building teams, developing procedures, managing and mentoring staff, and achieving benchmarks for both online and offline campaigns.
Experience
Director of Content Strategy, Digital Marketing ▪ Charter Communications
Contractor/Haddad & Partners ▪ Stamford CT ▪ September 2019 – present
Responsible for website content and copy for Spectrum.com, including Internet, TV, Phone, and Mobile products. Determine site content based on key performance metrics, corporate strategy, user analytics, search optimization, and conversion data. Direct line to Analytics and SEO leads to align and strategize data-informed improvements. Manage team of copywriters and SEO specialists. Determined URL restructuring, managed platform migration, and lead by example as an AEM 6.5 author to transition full site successfully from AEM 6.3. Restructured legal presence, working with Corporate Legal and Development to create a dynamic messaging tool to ensure 24x7 legal compliance. Conceptualized, guided, and populated SEO-driven, customer-focused microsite for lead-gen and SEO dominance.
Sr. Director, Marketing Promotions & Advertising Services ▪ The Taunton Press
Newtown CT ▪ June 2010 – June 2019
Creative director and department head for in-house team supporting all divisions of publishing company. Created email and direct mail marketing campaigns for five brands. Grew in-house team of writers, designers, coders, and project managers. Built and managed relationships with external suppliers, including production vendors and creative contributors. Lead creative development for launch of successful online membership programs and live events to expand revenue streams. Developed online and offline marketing materials and messaging. Instituted project management and workflow solutions to better utilize resources, continuing high output with reduced staff and lower expenditure.
Associate Creative Director ▪ Digitas
Norwalk CT ▪ Sept 2007 – June 2010
Worked with major brands to bring their messages online in a seamless integrated effort.
Managed large creative staff located in Stamford and Atlanta offices. Client-facing position, with frequent travel and in-person presentation to high-level clients. Oversaw all creative development and execution for eCRM, online advertising, and print membership materials.
Delta Air Lines: Creative leadership of CRM business for Delta SkyMiles – at $6 million, the largest account in this Digitas office. Included seamless program integration with Northwest Airlines during airline merger. Governance of brand guidelines for team.
Kraft: Execution of online advertising for Oreo, KraftFoods, South Beach Diet, DiGiorno, Capri Sun, and other brands. Frequent integration with external partner agencies and internal client teams. Oversight of brand messaging continuity across channels.
Winner of Promotional Marketing Association’s Super Reggie Award for best integrated marketing campaign (Oreo).
Associate Creative Director ▪ Modem Media
Norwalk CT ▪ April 2003 – Sept 2007
Promoted from Senior Copywriter to Associate Creative Director in charge of major brand campaigns. Continued with company during rollup into Digitas.
IBM Global Services: Concepted and wrote interactive sales enablement tools highlighting solutions for pharmaceutical and insurance innovations. Complete rewrite for Global Services website. Subject matter expert on topics from pharma to insurance to servers.
Subway Restaurants: Fresh Fit online advertising, out-of-home campaign, and microsite.
Wyeth Consumer Healthcare: Online advertising, CRM, and digital presence for multiple brands including Advil, Centrum, ChapStick, Dimetapp, Alavert, Preparation H, and Robitussin. Creative lead on Advil PM launch website.
Associate Creative Director ▪ Barry Blau & Partners/Brann Blau
Wilton CT ▪ April 1998 – Dec 2001
IBM SMB Division: Developed and executed print campaign for IBM’s Small Business hardware, overseeing and writing print advertising, direct mail, and catalogs. Managed 12 creatives executing a media plan with up to 1,000 annual media placements. Assisted on set with two international photo shoots. Winner of International B-to-B Silver Award for Small Business catalog.
Education
Northwestern University ▪ Evanston IL
Medill School of Journalism, BSJ